Nissan Australia appoints Mood Media as its customer experience agency
Mood Media will provide Nissan with its digital sight and sound solutions in Dealerships nationally (also known as Nissan Retail Concept showrooms), including creating a branded atmosphere through radio and digital screens.
The partnership marks the first time Nissan has deployed a consistent digital customer experience across each of its Australian dealerships. The infrastructure will be installed across the network by 2022, with 20 expected to be in place within the next few months.
State-of-the-art in approach, digital screens will allow Nissan to stream the latest content to its dealerships, inject motion and colour into the showroom, and broadcast more engaging visuals and information to customers
“The customer is at the heart of everything that Nissan does, and our partnership with Mood Media ensures they will have the very best Dealership experience,” said Nissan Australia general manager of customer experience, Michael Carydias.
“Mood Media has supported our unique requirements and provides the scale, proactive monitoring, and ongoing support to make this a smooth rollout. Its attention to detail and approach will also ensure consistency across the network.
“As we continue to innovate with electric vehicles and Nissan Intelligent Mobility, our showrooms will reflect these advances.”
Touchscreens allow customers to compare models, view feature demonstrations, see what customisable features would look like, and browse accessories.
Access to this information on the showroom floor means customers can seamlessly view models and accessories that may not be at the dealership and then order a test drive to pick them up from work or home.
Nissan’s head office will be able to upload new messages to push out to all its dealerships at the touch of a button, and each dealership can add its own promotions and pricing at an instant.
Nissan Radio will feature bespoke music playlists that have been chosen to reflect the personality of the Nissan brand and create the right browsing environment, provide an additional channel to broadcast Nissan or dealer messages.
Mood Media International has been a partner of Nissan Europe since 2014 and Nissan North America since 2017, with its ground-breaking technology already installed in more than 1,000 dealerships globally.
“Consumers aren’t just buying a car when they are in a dealership; they’re buying an experience and they are demanding it with their feet,” said Mood Media Australia managing director, Steve Hughes.
“Effective experiential design engages the customer on as many levels as possible, and music, interactive screens, and digital signage are all elements of the engagement.
“Mood’s digital sight and sound solutions will provide brand consistency, up-to-date content, and an integrated experience for Nissan’s customers. Our solutions will provide simplicity and a sleek, clean, paper-free environment to Nissan showrooms across the country.”
About Mood Media Australia
Mood Media delivers in-store sensory branding to more than 500,000 active client locations around the globe. Mood combines sight, sound, scent, social mobile technology and systems to create greater emotional connections between brands and consumers. Mood’s clients include businesses of all sizes and market sectors, including Nissan, Myer, Kmart, The Hilton, BWS, Woolworths, Freedom, Amcal, and Michael Hill in Australia. For more details: http://moodmedia.com.au/